- Domain names are allocated by the domain name registrars on a first-come,
first-served basis. Once a domain name has been reserved, it is no longer
available. The most popular and easily-remembered domain names are being
reserved daily by aggressive companies and prudent businessmen/women.
- In the near future only obscure domain names will be available to
the general public.
- A good domain name creates inherent value for the organization. Domain
names that reflect the name of the actual organization (eg. microsoft.com,
ibm.com) or the role of the organization (eg. carsearch.com,
gifts.com) are an invaluable asset to their company.
- As the Internet grows and domain names become more scarce, premiums
for existing domain names will increase significantly. Already, many
of the great names have been snapped up and are awaiting the highest
"bidder."
- Custom domain names, like vanity license plates, are much easier to
remember than ordinary Internet addresses resulting in greater recognition
and more traffic to your site.
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